Research On The Space Design Of Chain Catering Industry Behind Consumption Transformation H

Design can change the brand image of an enterprise. Business model can improve the brand operational performance of an enterprise. The combination of design and business model constitutes the company management system, which enables a company to gain much additional value of culture in market competition.With the enhancement of market diversification, changing consumption styles and government policies, a company is facing more challenges on its design for better survival in the market. That requires the company to offer more creative ideas in the process of product design and designers to provide better services for brand strategy,marketing plan, brand culture, design management, and so on. This paper focuses on how to effectively integrate design systems of different enterprise brands and apply them in the market, according to the consumption trend in the new period.The author focus on changes in the consumption market in the transition period,from the economic environment, policy-oriented, consumer awareness aspect of brand chain restaurant back combing space environment design of the target location.Combined with an existing brand restaurant chain development of the market situation, present problems and future development of brand chain restaurant space designed after consumption trends for research, attempts to explore the consumption market for brand chain restaurant space environment design in the future affect many elements from the production, and stated the experience requirements for the consumer space upgrade goals. The author currently faced by the catering enterprises in the development of two small, form of olive in the middle market, combines existing brand chain catering space environment in the of layout design of regularity performance for target sex of research collected, from different brand chain catering space and same brand chain catering space two a direction in the of space layout law respectively for analysis and research, and tries to with data proportions support of form for space layout of innovation Combs, Finally summarize a consumer brand in the market chain restaurant space layout of the environment laws, and exploration of a new dining space design’s creative direction.Whether for branded restaurant chain operators, investors also was commissioned to design the design can be found in the regularity of such exploration a more suited to their own corporate design in the development of standardized manual, it can be bound by party a contradiction between design and business rules,for a party that is supposed to be designed to balance the commercial means. This while also must to summary operations more success of in the end catering space environment in brand image design aspects of innovation application and commercial law, clear space layout design connotation and commercial operations performance of balance relationship, for Enterprise build for itself development positioning of brand environment system design provides has reality of strategy means, in such of consumption background xià, brand chain catering enterprise in different of catering space in the by used of material design means also will corresponding of by effects,And the brand chain of the future trends in dining space design of commercial mode of thinking put forward creative ideas.