Study On The Visual Communication Symbols Of Huizhou Architecture

"Whole life dreaming of the fairyland, Huizhou is the place in my mind" says numerous people love Huizhou. Huizhou built many Huizhou cultural treasures. The Huizhou architecture, as a kind of "frozen music", the beauty is not only from the building itself, the more is from the culture of Huizhou architecture.In the era of read ing-image, we are surrounded by all kinds of visual information, the information has been transferred into signifier, and spread to everywhere through the media. So is the Huizhou architecture. The architecture has two ways to convey information:first, it accomplished by the existing physical building, the audience complete the aesthetic demand through the field investigation; second, the building was coded by the brushes, camera, camcorder and so on, and delivered around the world through mechanical copy. But the visual communication is the primary way to transfer Huizhou architecture information. Whether the field investigation or obtaining information through the media, we must access to it through visual means. But the process to transfer the visual information is not equal, the audience cannot be self-sufficient decided what to see, he is restrained by its media quality and media agenda setting, he can only watch the information that is presented, and a lot of the original information lost. In the age of big data, we emphasize the sample is equal to the population, even components of Huizhou architecture can be visual representation. The dissemination of information is more convenient, the storage of information is more convenient, the Information acquisition is more easily, we must pay more attention to the process of visual communication of Huizhou architecture.Huizhou architecture, as one of the typical architectural style, is endowed with spiritual value, because it has the characteristics of Huizhou culture. Huizhou architecture drive economic and cultural prosperity in the whole Huizhou area because of many excellent ancient buildings of Ming and Qing Dynasties. But we see architectural symbol is to meet needs of the consumer culture, with entertainment and popularity, which has abandoned that culture essence. The signifier cannot reflect Huizhou culture, even distort the original meaning sometimes. So we must transfer Huizhou architecture into visual expression that can be easily understand through the technology.The closure of Huizhou region, strong economic strength of Huizhou merchants and the profound influence of neo-confucianism, it prompt huizhou architecture development and save up to now. But the urbanization broke the silence of Huizhou, many ancient buildings are dying out, how to arouse the people’s awareness of the protection, and to participate in the protection of Huizhou architecture, we must to thank about it. In addition, we also need to pay attention to:in the process of development and construction of the Shexian, Jixi and other ancient Huizhou area, blindly copying and disorderly development has made many areas lost their original appearance, how to inherit and carry forward the Huizhou architectural features is another problem we must to ponder.It is necessary to analyze visual communication of the Huizhou architecture, it is useful for the Huizhou economic and culture revival. The paper firstly study the concept, characteristics of Huizhou architecture, and then explore the core of Huizhou architectural culture; secondly, we study the process of visual communication of Huizhou architecture through the shape of medium and culture style, the individual media, print media, electronic media deliver different visual information and cultural significance; finally, we try to analyze every symbol type in the process of visual communication, such as horsehead walls, archways, patio, Huizhou carving and so on, each symbol has its own contribution to the Huizhou architectural culture.