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Yuntaishan Tourist Souvenir Of Textile Design And Operations Research

Posted on:2015-11-20Degree:MasterType:Thesis
Country:ChinaCandidate:Z R YuFull Text:PDF
GTID:2272330467467219Subject:Design
Abstract/Summary:PDF Full Text Request
In recent years, as China’s influence in the international community, nationalconsumption level increased significantly, China tourism rapidly and has become a realtourist big country, but the current tourism industry chain structure is not reasonableenough, occupies an important position in the tourism industry chain of tourism souvenirsales is still very low, only about5%, according to the developed countries accounted formore than60%, the tourism souvenir market occupies an important position.This paper textile in Yuntaishan scenic area in the tourist souvenirs as thebreakthrough point of the study, through field investigation and SPASS analysis, fullyunderstand the Yuntaishan mountain scenic tourist souvenir of textile design applicationpresent situation and the consumer demand, in Yuntaishan mountain tourist souvenir oftextile design and development, in order to highlight the regionality of Yuntaishanmountain unique as a fundamental, emphasize the practical function, sex appeal, fashionand innovation, and puts forward the textile Yuntaishan mountain tourism souvenirsdesign principles and design elements, and on the basis of the design has developed aseries of unique characteristics of the Yuntaishan mountain region tourism textileproducts, to improve the shortage of the existing tourist souvenir of textile Yuntaishanmountain scenic spot, explore the path of a reference.For security Yuntaishan tourism souvenirs for textile maximize the implementationof the design ability, this paper carried on the thorough research of design managementsystem, constructing the system of personnel management, personnel allocation methods,organization form and reasonable management and design process.To be able to develop the textile Yuntaishan mountain tourism souvenir market success, as tourism souvenir socks as an example, this paper simulates the process ofcommercialization, in the market competition has made the strategic assessment (SWOTanalysis and exit strategy), on how to choose the best raw material suppliers and productsprocessors are discussed in this paper, put forward the feasible marketing strategy, andthe financial and risk analysis and assessment.
Keywords/Search Tags:Yuntaishan scenic area, Tourism textile items, Design, operation
PDF Full Text Request
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