The Design And Development Of The Packaging Of Crabs In Qilihai Of Tianjin

The research object of this article is the development and design of crabs packaging in the NingHe county QiLihai。QiLihai sea crabs originate in the NingHe County。Because of its high protein content and low fat content,it became the royal tribute from the early Qing dynasty。QiLihai sea crabs was rated as famous brand agricultural products in Tianjin in2002, and got the protection of geographical indications products in December2006。 With the constant improvement of the production and quality of the sea crab, we feel an urgent need to create a good brand image for it to extend the market and increase sales。The project of the development and design of QiLihai sea crabs is to enhance and promote the Tianjin QiLihai sea crabs culture brand image and sales。 Its design will be based on the regional characteristics of NingHe county QiLihai, and mainly for the purpose of green packaging。 From the raw material use, production and processing to abandonmen-t, the whole process will attach great importance to environmental protection, thus to reduce environmental pollution, keep the ecological balanced, and at the same time, the project will be related to increasing local farmers’income, promoting employment and achieving the goal of green packaging, green project。I was responsible for the research of the package of product, the choice of material, and innovative design of the package.I also took charg of connactive the factory to product the package, training peasants for techniques and taking pictures of the course。Through the investigation of local characteristics and resources of the sea of NingHe county QiLihai, I decided to achieve the production of packaging production with two kinds of local natural raw materials and labor, which can reflect the regional features of the QiLihai in NingHe County, both in visual and tactile aspects。 Therefore it can make consumers feel the local culture and customs。 What is more important is that we will be able to make full use of local abundant natural resources and labor, and to make a contribution to promote the farmers’ income。This Series of packaging have taken the current domestic and international development trend of the packaging and environmental carrying capacity into full consideration。 It is not only a design of packaging appearance, the green efficiency is through the packaging of goods,that is to say, it fully embodies the culture characteristics of products and the quality packaging product, and at the same time, it guarantees the health and safety performance, saves resources efficiency and displays environmental protection efficiency, social efficiency。...