Modular Theory Based Research On Product Image Design

Product image design is one kind of system image design which takes product design as its core and aims to identify enterprise image in a unified form. Modular theory is from the perspective of system theory, by deconstruction and reconstruction of module, finally achieves best economic benefit.Starting from the perspective of product image design, takes modular theory as breakthrough point, analyzes the deconstruction of product module function and product form in product image design. It takes system design theory, Gestalt psychology and traditional Chinese philosophy as theoretical basis, does research on the principles and method system of module reconstruction.Through the study of, That module reconstruction should follow the practical principle, economy principle, artistic principle, safety principle, sustainable principle and cultural principle of cognition. Because of the emphasis of the thesis is restructuring module product form, so the article introduces the rule of form beauty form module reconfiguration, and these rules apply to the product image design. And then studies the module reconfiguration method of the product form, namely the change form modular thinking, change the decoration modular thinking, change the form elements of thinking method and strengthen the emotional expression of thinking. Module reconstruction of these principles and methods can help designers design ideas, improve the design efficiency, and thereby enhances the success rate of product design. Lastly, a design example of medical stapler is used to introduce the modular theory based product image design, thus forms a complete process of theory into practice, and proves modular theory to be a positive role in product image design.Innovation and research significance:①The product modularization theory as a kind of design method is introduced to the product image design, and explores the reconstruction principles and method of product image design.②The effective application of the basic method of the module and the module principle, make the enterprise image is brighter, and realize low cost of manufacturing enterprises, enhance the competitiveness of enterprises, improve the economic efficiency of enterprises.