Research Methodology Of Automotive Interior Design Based On User Experience Supported

The existing process of automotive interior design is to procure relative information and data of automotive, identify design concept, deep design and evaluate design. User is not only the object which interior design serves, but also the source of inspiration and argument of design. However existing design process, cannot provide a comprehensive and scientific process and method of user research. Nowadays, the user research methodology is lack of integrity and continuity, which can led to a lot of repetitive work. Therefore, it is necessary to propose a scientific research methodology of use research.After entering the era of experience economy, UE (user experience) is a comprehensive method of the user research in different areas. Especially in the Internet and the electronics device fields, UE has wide expansion and been accepted by plenty of practice. Therefore, this study will have a research on the processes and methods of the automotive interior UE by referencing the Internet UE methods. The scope of the user is limited from25to30years old in this study. Use the four methods-questionnaire, scenario analysis, user interviews and field investigations, which are the research methods of UE, to provide a comprehensive research for the users of automotive interior. At last, from the conclusion, it can summarize that the UE of automotive interior design has three stages-defining user, analysis tasks, building the model of the UE.According to the user (25-30years old)-experience modeling, the study has explored the way to apply the user information for automotive interior design from the instinct, the behavior and the reflection aspects. It has find out the scientific and human-oriented methods of automotive interior design, based on exploring the new method of user research-modeling user-experience and using the model into your design.