Research And Practice Of Automotive Interior Design Under The Perspective Of Experience ——Taking The Interior Design Of Mid-size Luxury SUV For China Market As An Example

Along with the trend of consumption upgrade and mobility.The design pattern of automotive design field is gradually shifting from taking exterior design and the realization of functions as the leading factor to considering interior design and the creation of experience as core requirement.Combining the related theories of user experience and experience design,the thesis puts forward an experience-based design method for car interiors.Then conducts research on target user group through design practice and comes up design proposals.The main research content of the thesis as follow.First,carry out in-depth research on the related theories of user experience and experience design,through theoretical induction and derivation of related research methods,a u hierarchical model of ser experience（HUE model）is proposed.Combined with automotive interior design and evaluation process,an experiencebased car interior design method matching model is established.Second,conduct analysis of the megatrends and summarize the trend theme.Then analyze the theme,extract the potential target user groups and construct the user portrait.Through user interviews,use quantitative and qualitative analysis methods to summarize user pain points and construct storyboard.Use HUE model to analyze and clarify the user experience goal.Finally,an automotive interior design framework is constructed on the basis of user experience goals and design content is clarified.Automotive interior design practice is carried out to verify the feasibility of the experiencebased automotive interior design method.The thesis puts forward a hierarchical model of user experience to enrich theories and methods in the field of automotive interior design.Carrying out research on the innovation of automotive interior design methods from the perspective of experience to prove the feasibility of the application of user experience and experience design theory in the field of automotive interior design.Also,provides ideas for innovative research on automotive interior design methods.