Car Interior User Experience Design Research

The automotive industry in China is now experiencing a rapid-growth times. The car ownership will exceed 200 million after 10 years. The rise of the car brought a variety of community social problems, and set a higher demand for the car interior design. User experience design(UED) is a user-centered design, which combines with a variety of design concept and methods, including the products, services, activities and environmental factors. Based on the design concept of UED, this paper proposes UED-based car interior design flow and methods, and studies target population by practice.This paper studies on the development status of UED at home and abroad, defines the concept and content, and finds the development trend of UED; In-depth analyzing the background and present situation of car interior, point out the disadvantages of traditional design flow or methods, construct and form the new flow and methods of UED-based car interior design; Research and analyze on the values, life state, and behavior of the target population, summarizes the needs of users. Construct persona models, and organize different levels of demand. Later construct the design frame, organize the contact and levels, and find out the practicable design scheme.Paper proposes and analyzes the concept, flow and methods of UED-based car interior design, broadens the content of UED, and provide an innovative ideas for car interior design. An could be guidance ideas and methods for car interior design.