Application And Practice Of Systematic Evaluation In The Feasibility Study Of Financial City Project

At present, most of the domestic real estate development project feasibility study focusedon whether the project profit, other factors in the development process may not pay attention to orconsider not comprehensive but, which resulted in the most comprehensive feasibilitystudy, because the real estate project development cycle is long, it is possible to make thedevelopment of enterprises have not considered the feasibility study problems in the processof development of the project, eventually led to the loss in the project. Therefore, thisinnovative system evaluation method was used in the feasibility study of the project office, andcarries on the discussion to the city project as an example, from the analysis of the projectfeasibility study, evaluation index system of system of project objective systemand constraints, technical and economic evaluation, comprehensive evaluation and otheraspects, and draws the following results:(1) through the evaluation index system of project, this paper builds up various early indexof Financial City project, constraints of the project feasibility study method can obtain a better, topave the way for the research direction;(2) through the technical and economic evaluation system, evaluation method, can draw thecity project after tax net profit of50,255million yuan, net profit can reach12.16%, and theoverall cash flow balance condition, so the project of good earnings;(3) because of the city projects for the office project, this paper made a detailed analysis ofthe Guangzhou office market, because of Guangzhou "Twelfth Five Year Plan" put forward tostrengthen the financial industry concept, this paper also forecasts to2016Guangzhouoffice demand will be180~200million square meters, the city project future market is good.(4) through the comprehensive evaluation system, evaluation method, the system can befound evaluation method can consider elements of all kinds of financial evaluation of cityproject feasibility study, the conclusion is more accurate, can be in the development ofearly know project.This paper is to study the use of system evaluation method for the innovation basedon the existing real estate feasibility research on the system, to further study the feasibilityof office building project, at the same time, the research ideas and methods of the project forthe real estate enterprises similar office projectinvestment decision-making, also proposedthe new direction of operation as the direction of the operation feasibility study.