An Applied Study Of STP Theory On Interior Design Of Commercial Space

Interior design of Commercial space for consumers is selected and experienced for people as well as products bearing the information of many products characteristics. When the space becomes the products in consumption to become a symbol to resonate with consumers, the space atmosphere has become a kind of symbol consumption patterns. Interior space atmosphere is the significant influence in the decision-making process of consumers and consumer behavior. According to the preferences for different space atmosphere and attaches importance to the needs of consumer, the study designed to meet the needs of different consumers. It is very important for investors, operators and designers that how to do the positioning of business space with a favor by target consumer market, comfortable and safe.According to the theory of market segmentation and positioning analysis and life style to parse business space atmosphere composition, this research discussed the theory of market segmentation and positioning analysis the impact on the tourism hotel atmosphere. Furthermore, the economy tourism hotel rooms were exampled to analyze the economy tourism hotel space atmosphere and consumer travel lifestyle. On this basis, this research applied questionnaire investigation and factor analysis to probes into the use of the positioning strategy of economy tourist hotel rooms in the different space atmosphere. It was evaluated to relationship of each different travel lifestyle and economy tourist hotel room design positioning, and verified through the actual case.The main conclusions of this study were that sightseeing tourists lifestyle concluded the family travelers, the people relaxed in the weekend, the people enjoyed their lives and social association of four types. And five aspects were segmented to the different sightseeing tour lifestyle market from gender, age, education level, occupation and income. The different sightseeing tour lifestyle on economy tourist hotel room design style preferences was no noticeable difference. The rooms atmosphere with warm and relaxing, neat and comfortable were preferred by the family travelers, and the rooms atmosphere with neat comfortable, natural relaxing were preferred the relaxed in the weekend. The neat comfortable rooms atmosphere were preferred by the enjoyed their lives.This research analyzed the economy tourist hotel room design of market segmentation and difference of the different vacation lifestyle selected room type preference, and then it put forward the different ways of space atmosphere according to different market segmentation. The study provides reference on market decisions and design positioning of the hotel guest room design, as well as it provide a new way of thinking to other types of interior space design.