| As people’s living standard is increasing day by day, the packaging is far from satisfying the needs of people on the product level, most of the tendencies is spiritual and cultural that product is expected for, though designers,in order to cater to the needs of the consumers, rank their brains to change the designs of packaging,and visual aspects,neglecting the open ways is the best part which can help people interact with the product itself.Commodity realize their own value by package, consumer commodity information also by package.The opening area is the key part for consumers to use products in the process of contact, is a tangible impression of consumers through the packaging of products, to shape the tangible value of brand culture.Product branding and sales situation is closely connected with the success of open means of packing design.Package opening way can not be ignored in the design point, it is the first link from product to the consumers in hand, the package opening is not only make consumers accustomed with packing material from unknown to known, and it is an important coupling of consumers, products and businesses.Can open means the packaging design from the point of view of semiotics as the design of interactive harmony by means of sign language and consumers.Modern paper packaging design open means are diversity, but can still be seen in the commodity packaging process of identification,and open indicative does not clear or not easily open problems still exist, that directly caused embarrassment and distress, affect the enterprise’s tangible impression and tangible value of brand culture, the economic benefits of that market by certain losses.To solve this problem, this paper try to use the perspective semiotics and cognitive psychology, the design to the packing in the open means appropriate human nature design, research through the open means of agreeableness design, designers should be in the process of open external performance of the structure and open to give full consideration to the feelings of mind, how to convey information and better enable consumers to produce effective interaction with the product.Based on appropriate human nature design, in order to avoid the overly generalization, follows the discovery, analysis and problem solving ideas, define the research scope, this paper focused on the packaging design on the open means of agreeableness.By methods of field investigation, literature review and ask for the modern paper packaging open means classification analysis, to find goods in the packaging design of open means recognizing and open information is vague, difficult to open.Agreeableness design from semiotics and cognitive psychology, consumer aspects carries on the analysis, design aesthetics, by using the uniqueness of people’s routine thinking pattern, the paper material, open in agreeableness packaging design as the foothold to propose principles of designing open agreeableness, from studying the use of consumer psychology and operation mode, the packaging design should give consumers the right cues and open operation behavior, to discuss the packing on agreeableness design form;Finally, the research method of using the system theory, through the study on the design of the packaging open agreeableness, present packing design idea of open agreeableness, will come in front of the theory applied to the design of the packaging open design cases.Packaging design of agreeableness, for now the development of commodity packaging and communication between the consumer provides a new perspective and point of view. |