The User Research And Product Design Of Viewing Movie Product Which The Type Is User-generated Content(UGC)

With the rapid development of online ticketing services and online video services, the traditional film industry by the impact of the Internet, this phenomenon is not only caught the attention of the media, but also attracted the eyes of Internet companies, as the representative of the BAT Internet companies launched their own in the film industry layout, and gradually formed a "Internet + movie in the model, the entire film industry has shown the trend of the internet. The arrival of the Internet to the traditional film industry input fresh blood: on the one hand, the Internet to the traditional film company to bring a lot of money, on the other hand, the Internet thinking to the traditional film industry has brought new ideas. The face of the trend, the Internet Movie as a designer, one should with a keen sense of smell to smell the future trend of development, on the other hand also should stand in the angle of the enterprise to help them to seek better development direction. This article is in this background, through the investigation and analysis of the user to the movie lovers, Internet product design insight into the film industry.The purpose of this study has three aspects: first, to understand the current situation and development trend of UGC type viewing products; second, understanding user acceptance for UGC viewing products, mining potential users; third, designed to meet the needs and expectations of UGC users viewing products.In this paper, the research work is divided into three stages, the first stage is the literature research, through the analysis of the concept and the existing UGC UGC Internet products, to provide a preliminary idea for the user research and product design stage; second stage: analysis of user research and user needs, through the research and analysis of the real user and dig out the real needs of users, user research for UGC type of product acceptance and participation; the third stage is: product prototype design. The three stage, the author has the follow the "theory of the user centered design"-- "object oriented design" as the guide, the main idea is: first, to get the user through a questionnaire survey and interviews and quantitative and qualitative to the target user’s behavior, motivation and attitude data, and then through the collation and analysis these data, scenarios to establish the target user roles and user role, in order to obtain representative of diversification and the real needs of users, the mobile terminal according to the principle of design, the design will eventually transform user requirements for product prototype.