The Application Design Of Hand Drawing Visual Elements For QUNA Theme Park Project

Whilst the public’s material demands are highly satisfied, there is growing pursuit for spiritual demands. With this background, many agriculture theme parks were developed recent years, providing opportunities of being close to nature and environment. However, the visual image are sometimes not valued due to companies’ ignorance. But with growing realizing of the importance of the brand, companies pay more attention to their visual image design to raise companies’ reputation.This paper elaborates with several chapters as follows: the introduction to the QUNA Theme Park Project, the brand positioning and philosophy analysis, the extraction of hand drawing elements for the theme park and application of the visual elements.With the design of Visual Identity of QUNA Theme Park, the brand philosophy is fully interpreted and the brand position is elevated, which demonstrates great help to the development of the company.