| With high-tech digital era gradually mature, as a kind of important visual communication form of modern design, hand-painted illustration in the new form and effect. The variety of language form, derived from its contains a rich emotional connotation deeply to attract consumers, and visual image of the personality, consumer psychological unconscious emotional outbursts, can be make consumers in the eyes of the world to become lively and interesting.Admit that personality, emotional design has expressed some psychological desires and needs of consumers. When perceptual brand connected consumers psychological subconscious level, and express the brand vision, brand image have clearly emotional character, its bright visual image to make consumers more accurate understanding of the brand to suit their personality.Today, for all brands, the emotion is the only one of the most influential aspects of common. And hand draw, as a kind of easy to reflect the existence of the "people" emotional way, has belongs to own originality, occupy the important position in brand image design and form of the so-called "emotional" brand. Make people in the industrial age could feel more warm and moved.Therefore, this topic is based on the emotional design, combining with the characteristics of hand-drawn illustration, carry out the hand-drawn illustration research in brand image.The main subject of study from the following aspects:(1) to study the effect of hand-drawn illustration design and define the concept of hand-drawn illustration, category and its differences and similarities with digital illustrations;(2) the study of the meaning of emotional design and emotional design division of brand products;(3) the hand-drawn illustrations and combined with the superiority of brand, and brand image in the brand image design, personality, emotions play a positive role. Explore the hand-drawn illustration on the importance of brand image design. |
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