The Study Of The Development And Design Strategy Of Commercial Space Under The Influence Of Electronic Commerce

With the emergence and development of the internet,human are turning to the application of the network virtual space,which eventually led to the birth of electronic commerce. its appearance makes commercial activities beyond the limits of time and space,virtual purchase and sales activities are extended to every corner of the world through a variety of terminal,gradually building a large electronic commerce empire. Owing to the power of mobile network,we live in a world of data permanently.The rapid development of electronic commerce market have a big impact on traditional commerce,Although the history of electronic commerce is short, it has a profound impact on traditional ways of shopping. For modern people with fast life, to go shopping in commercial space has a significance far beyond the pure shopping, turning towards entertainment, information acquisition, experience and so on. Therefore this situation requires architects design a more personalized and humanized commercial space,creating a memorable form of shopping experience,shaping a pleasant place for social activities,to meet the challenge of “Mouse Shopping”.This paper carries out a study on the perspective of "electronic commercial virtual shopping",includes an example of a professional retail commercial space, explores from the perspective of space and provides a clue of the analysis of electronic commerce in virtual space. Firstly the author conducted a investigation of the current situation on the special retail shops and the status of consumers’ online shopping,analyzed the problems of professional retail stores,and undertook a further research of behaviors of consumer purchases, and then summed up the new characteristics of the behaviors; Secondly the author analyzed the electronic commerce in virtual space starting from the theories,explored the structure of the electronic commercial space and the characteristics of the behaviors,and summarized the advantages and the defects of electronic commerce by the comparison between the business entity and the electronic commerce,and from these,put forward the impacts of electronic commerce on the specialty retail stores and the development of the space and its design strategies. At last we summarize the features and the design strategy of the professional retail space under the influence of the Information Era,trying to promote the development of retail space in the future.