The Research On The Internet Of Vehicles Personalized Information Service Mode Under The Big Data Environmental

With the vigorous development of the automotive industry, the integration of modern information technology application in Internet of Vehicles has become the direction of reform in the future automobile service industry development.Especially in Big data,cloud computing,RFID technology rapid development today. How to establish a perfect vehicle of internet information service platform. Use Internet of Vehicles better to collect user’s traffic data, travel behavior, driver behavior and other information,for different information service provider to provide data for support.so as to better for Internet users to provide quality and personalized information service,is the hot issues in Internet of Vehicles information service platform and the vast number of consumers in the era of Big data common key.The Internet of Vehicles personalized information services under the Big Data environment based on active service combined with passive service way to provide information service for the users, which can better meet the personalized information needs of car users and improve user viscosity; also for automotive related service providers to provide the data for decision support. Car networking information service platform through the individualized information service to attract more car users to join them, so as to establish a stable user groups, through research and mining the data of a large number of users, improve the information service quality of car networking information service platform, so as to improve the platform in the market’s competitiveness.The study object of this article is the personalized information service model of Internet of Vehicles in Big data environment.First of all, this research introduces thetheoretical basis of this paper, including the concept, characteristics and main technology of the related theory.Secondly, constructing the model of factors influencing the Internet of Vehicles individualized information service under the environment of Big data, through the Internet of Vehicles users information behavior influence factor analysis of questionnaire design, according to the survey data of the proposed model was checked and modified. Based on Big data of the Internet of Vehicles personalized information service model, through the domestic and foreign scholars research and questionnaire survey results, put forward the Internet of Vehicles personalized information service model.The internet of Vehicles information service industry in big data environment must be the direction of the development of personalized information services. In the network users feel more convenient, more personalized service experience at the same time, but also for the car networking information service providers have brought huge economic benefits. In this paper, four kinds of vehicle networking personalized information service model, for the car networking information services to the development of personalized and intelligent played a role in promoting.