Study On The Marketing Strategy Of Real Estate Projects Under Complex Environment

The traditional reinforced concrete shear wall is through the distribution of reinforcement to resist shear wall in the central configuration, but increased along with the architectural layers and complex shape, building at the bottom of the vertical and horizontal load is very large, often need to increase the wall thickness and improve the reinforcement ratio used to satisfy the axial compression ratio, ductility and bearing capacity of the design requirements.But the wall thickness is too big, reinforcement is overmuch, can lead to damage of concrete under seismic action serious and affect the building use function. In order to improve this situation, and can be configured in the shear wall plate, instead of traditional steel shear wall in the dense configuration distribution, reduce the cross section thickness of the shear wall, to save space.Steel reinforced concrete shear wall, as a new kind of structure form, it has the advantages of the two materials, steel plate and concrete can improve the traditional reinforced concrete shear wall poor ductility and energy dissipation ability of faults, increasingly extensive application in the high-rise and high-rise building structure.In this paper, based on the shear connectors between steel and concrete stress, the mechanism of transfer of using ABAQUS finite element software is verified in the first place in steel concrete shear wall on the basis of the feasibility of modeling and simulation of numerical analysis, the four parameter is established by using the different steel concrete shear wall calculation model, and on the basis of the four models, the numerical simulation is analyzed. Steel reinforced concrete shear wall is also studied and analyzed some setting parameters of the mechanical properties and deformation of the composite wall for the influence of the form. Parameters is studied through analysis of different steel concrete shear wall model, obtained the wall in the wall height to width ratio, axial compression ratio, thickness ofsteel plate and Rachel reinforcement arrangement on the wall in the form of mechanical properties and deformation are studied.