Study On Cultural And Creative Design Of Tourism Products In Shanhaiguan As The Background

In recent years, with the economic growth and people’s living standards improve, China’s tourism industry has a rapid development, tourism product as an important part of tourism experience indispensable, its irreplaceable position and role.This article will be from the perspective of cultural and creative tourism products in-depth study, through the concept and development of their understanding of the status quo, summed up the relationship between the two. And mainly for domestic and foreign tourism products present situation of comparative study, to explore the characteristics of domestic and foreign tourism products and the existing problems, etc.. Secondly, according to the classification of cultural tourism products and the customer demand for buyers to analyze, so as to draw the cultural and creative design of tourism products and ideas. Finally, through the results of the above research, combined with the specific conditions of Shanhaiguan’s cultural tourism resources, tourism infrastructure and other specific circumstances, the design of its future tourism product cultural and creative reform and innovation.