Research On The Design Of Cultural And Creative Products In Red Scenic Spots From The Perspective Of Cultural Tourism Integration

The progress of the times and the development of science and technology have not only had a great impact on people’s material lifestyle,but also on people’s demand for spiritual culture.Perhaps the traditional tourism model can bring people some visual enjoyment in a short time,but it is undeniable that only by integrating culture into the tourism industry can it bring new vitality to the traditional tourism industry.Through the analysis of the current development status of the tourism industry,it can be seen that the culture with the spirit of the times and the traditional tourism model have produced a high degree of integration and penetration,The quality of tourism has been continuously improved and developed in the process of continuously integrating new cultural elements.Moreover,the long silent traditional culture has also spread and spread in a wider range in the process of integration.From this point of view,culture plays a very important role in the development of cultural tourism industry in the new era.A comparative analysis of the existing tourism models in China shows that the red tourism cultural industry has a very special position.After the deep integration of the red culture itself and the tourism industry,it can create a red scenic spot that meets the needs of people’s patriotism,and bring a considerable part of economic benefits.At the same time,it can spread and infiltrate the red culture more widely to the public.However,at present,China’s cultural and creative products market in red scenic spots has encountered a very significant bottleneck in the development process.There is a very serious homogenization phenomenon among various products,and the products also lack a certain driving force in the specific design and innovation process.In order to effectively solve this problem,the author conducted in-depth investigation and Analysis on the cultural and creative products of red scenic spots and the development status of red tourism in China by means of questionnaire and other means in the early stage of the study.It also classifies and summarizes the existing red cultural and creative products in the market.Maslow puts forward two levels of creative product design,namely,the creative product design and the rational use of red products.Finally,take "Zhao Yiman Memorial Garden" as the theme to design relevant cultural and creative products to verify the feasibility of the theory.Through the development of this topic and the writing of subsequent articles,the author hopes to verify a number of theories involved,supplement the current theoretical research results in relevant fields in China,arouse the extensive attention of the social level to the cultural and creative product design of red tourism scenic spots,and provide practical guidance when solving the problems existing in the development status of the industry.