Study On The Application Of Chu Cultural Elements In The Design Of Tourism Cultural And Creative Products

Chu culture originated in the Spring and Autumn Period and the Warring States Period.It is the general term for the material culture and spiritual culture of Chu.Chu culture,as an important part of our excellent traditional culture,contains rich cultural and artistic connotations.Chu cultural elements are the refinement and crystallization of Chu culture,symbolizing the national spirit and is an important content of Chu culture and art.From the historical background of Chu culture,artistic creation,creation thoughts and other aspects,and using Chu cultural elements as the design blueprint,the "cultural language" can be translated into "design language" to promote the development of modern design to be innovated.In recent years,with the development of science and technology and the innovation of the times,the development of cultural and creative industries has become one of the important strategies for promoting the national economy,which has transformed many industries into cultural and creative industries.Therefore,we have deeply explored traditional culture and innovated modern design factors.It is more and more important for modern society to explore the cultural elements of integrated development with industry.At present,the design research and development of tourism cultural and creative products has problems such as single design form,lack of regional characteristics,lack of innovation and connotation,which restricts the development of cultural and creative products.Based on the study background of Chu culture,this paper makes an in-depth study of the existing tourism cultural and creative products,combines the characteristics of the cultural and artistic elements of Chu culture,and combs out new ways of tourism cultural and creative products with the theme of Chu culture,thus promoting the common development of Chu culture and economy.This thesis is divided into six parts.The first part is the introduction.It introduces the background of the research,the purpose and significance of the research,the current research situation at home and abroad,and the research content and methods.The second part analyzes the characteristics of Chu culture and art elements from three aspects: natural pattern,character pattern,and geometric pattern,and summarizes the important characteristics of Chu culture and art elements such as freehand writing and decoration.In the third part,through the market research,the author analyzes the type,development,shortage and design concept of the existing cultural tourism cultural products in Chu culture,and explores the route and method of the cultural and artistic elements in the design of tourism cultural products.In the fourth part,the art elements of Chu Culture are extracted from color and shape by using the modern design methods of subjective and objective combination such as shape grammar and analytic hierarchy process.The fifth part is the Chu Culture tourism cultural and creative product design development strategy research,proposes the depth mining Chu Culture "the symbol" element,increases the consumer experience link,creates the Chu Culture tourism cultural and creative brand and so on concrete development strategy.The sixth part is the creative practice and thinking of graduation design,expatiating the sketch ofgraduation design,the process of making and the connotation analysis of graduation design.On the basis of the existing research,this paper explores the cultural and artistic elements of Chu and the design of tourism cultural and creative products.On the one hand,it promotes the dissemination of Chu culture and provides a new carrier.On the other hand,it infuses new cultural connotation into the design of tourism cultural and creative products.The research of this paper can achieve the inheritance and innovation of Chu culture,and at the same time,it can open up a sustainable development path for the design of tourism cultural and creative products.