Kitchen Appliances Design Based On Female Consumer Psychology

In the early twenty-first century,The American Dialect Society announced the Word of the Year on their official website,the word “she”was named the Word of the Twenty-first Century in absolute advantage over the word “economic”“ scientific”and other wods.Thus “she era”came. From the Linguistics and sociolinguistics points of view, every new word or phrase is based on greater or lesser social changes. While hiding behind "she era", it is the enhancement of women’s social status. In the economic sphere, the women have extensively taken part in all walks of life and their economic strength have increased gradually.This, in turn, further promote their decision- making and purchasing power.So in the moment, the female lead the world’s largest and most attractive consumer market.For catching the business chance,enterprises must have a deep insight into women consumer psychology to meet the demand of women in many fields.From ancient times the femal is closely related to the kitchen, however the kitchen appliances has been out of the production of aesthetics in women. For example, the smoke exhaust ventilator and gas cooking appliances give people a feeling of cold and leng with the same black and grey.So they are gradually difficult to satisfy the pursuit of the kitchen womem for fashion and emotion. For this reason, in order to provide references for kitchen electric enterprise development,this paper analyses the related psychological factors affecting women’s consumer behavior in origin by introducing women psychology of consumption.First of all,this paper expounds the differences and relations between the female consumer psychology and traditional consumption psychology theoretically.Then, it analyses the psychological behavior characteristics of the female consumers.Second,it analyses the current situation of kitchen environmen from multiple angles, summarizes a set of design method kitchen of electrical products combining the theoretical analysis.Finally,based on the experience of design of good wife kitchen electric product according to the correct method and the design verification with the evaluation system of female consumers,this paper obtains two sets of perfect female kitchen electric product image by repeatedly revising and refining the project.