The Design Study Of Concept Car Based On Image Sign

The concept car has been carrying the development trend of automobile modeling design, and its proactive design also has great academic significance and economic value to the strategic development and brand promotion of the company, the concept has experienced rapid development through several decades since its birth. The innovation of the product has become the key factor of every car company’s success in the fierce competition of concept car design. And the method to design better product has been attracting the focus of each car company and academia, which can help the designers create products according to the strategic development direction of companies.The innovative design of concept car is also the process that the designers use the model to express design intent which is based on image in their mind. This study analyzed the current basic car modeling methods and process which were proved to be effective, conducting theoretical expounding about car modeling method from the perspective of imagery thinking. Using image signs as the bridge of design images and concept car modeling, then establishing relation between indicator symbol, image symbol, symbolism and concept car models imagery, style imagery, brand imagery respectively to guide the generation of concept car modeling, and assisting the modeling image build. The whole process can be divided into three stages, including design imagery acquisition, description and design imagery conversion. In the phase of design image acquisition, this study located the concept car design image with the assistance of 5W principle in product design; In the phase of design imagery description, through the establish of adjectives lexicon and modeling origin, converting the virtual design image information in the brain into visual imagery symbol to help designers accurately grasp the visual image which was expressed by design images; In the phase of design imagery conversion, this study decoded the modeling origin and encoded concept car modeling through the extraction and conversion of the image signs, and using the method of simile, metaphor and metonymy to conduct the conversion between design image and concept car modeling at the same time.Finally, this study selected the design mission of KIA to conduct the concept car design to verify the research results and hope to provide reference and guidance for the concept car design.