Based On Image Symbol Reconstruction The Hermitage Museum Promotes Cultural And Creative Design Research In Chongqing

This research topic is based on the 2019 Alibaba T mall Innovation Cultural and Creative Project combined with the strategic cooperation between the Sichuan Academy of Fine Arts and the Russian Hermitage Museum.The subject is in the process of exploration and continuous trial and error.The design is based on the iconic symbols of the Russian Hermitage Museum and Chongqing’s regional culture.Through in-depth exploration and integration of cultural connotations,it will reconstruct and use on the basis of breaking the existing visual elements.Explore the feasibility of the topic in the innovative cultural and creative design,and combine the professional theoretical knowledge and design practice.Cultural creative design is a global industry that integrates cultural connotation,creative expression,economic technology and design positioning.With cultural self-confidence and rapid economic development today,the cultural and creative industry not only meets people’s material needs,but also enriches their yearning for spiritual and cultural needs.In order to better transform cultural resources into the driving force of economic development and cultural extension,it is necessary to dig deeper into the cultural connotation,strengthen the cultural carrying capacity of the design,and arouse the desire for cultural exploration and curiosity while attracting the audience to pursue a better life.The Hermitage Museum,one of the four largest museums in the world,is located in the Palace Square in St.Petersburg,Russia.It has a large collection of precious and rich art and contains profound cultural connotations.The mountain city Chongqing,which is located in the 8D magical city in southwest my country,also has its own unique cultural characteristics and core.This research project starts from the perspective of "I" and looks at the Russian Winter Palace from a different region of Chongqing.It explores and extracts two different cultures in depth around the design ideas of "fun" and "play",and through the use of image symbols The reconstruction of the museum rejects the direct application or ethics of the past museum’s cultural and creative design,and constructs a museum’s cultural and creative derivative that conforms to modern aesthetics and interest.On the one hand,the research of this subject hopes to achieve the project landing,and open a window for the development of sound communication between the Russian Winter Palace and Chongqing’s culture;on the other hand,it is hoped that through such a museum cultural and creative form that integrates regional culture,it can open up new cross-cultural creative industry construction and serve Create industry to provide reference.This article contains five chapters:Chapter One Introduction explains the research value and significance of the topic from the research background,purpose,status quo,methods,difficulties and innovations.The second chapter explains the visual meaning and conceptual methods of image symbol reconstruction,analyzes the current trend and value manifestation of the museum cultural industry development,including the value manifestation of museum derivative design on the national level,the museum’s own development level and the social level.On the basis of the above theories,it discusses its innovative application and value in museum cultural creation,which provides theoretical support for the research.The third chapter extracts the image symbols and cultural connotations of the Russian Winter Palace and Chongqing through the analysis of the previous two chapters,and uses cultural characteristics as the basis of analysis to provide a complete visual construction for the derivation of cultural creation.Chapter 4 focuses on value combing and positioning.It analyzes product strategies and people’s daily needs from target audiences,products,aesthetics,and user research,and develops cultural and creative products that are connected to daily life and culture in combination with “situation”.Classification and design practice of cultural and creative systems.The fifth chapter hopes to summarize and summarize the results through the research and practice of the subject,and look forward to the future of the cultural and creative industry.