Research On Honeymoon Tourism Product Development Based On Minnan Culture

With a large number of people who born in the1980s and1990s going into theromantic period, Chinese honeymoon travel market becomes more and more popular.However, domestic tourism research about honeymoon was very little. With thecurrent study situation, there are still many problems, such as the appellation of unity,lack of research theory and so on. This paper studied domestic and foreign literature,analyzed the essence of the honeymoon travel based on previous studies, defined theconcept of honeymoon tourism. This paper first combined Minnan culture study withhoneymoon tourism research, discussed honeymoon travel product basing on.This paper aims at combining Minnan culture and characteristics of honeymoonmarket, discussing Southern Fujian should develop what kind of honeymoon travelproducts and how to develop the products, mainly including honeymoon tourismmarket’s subdivision and orientation, honeymoon tourism product’s design,honeymoon tourism product’s marketing and so on, in order to provide a reference forthe Minnan honeymoon tourism product’s development and promotion.The article structure is divided into eight parts. The first and second parts of thepaper are the basic theory. The third and forth parts of the paper makes a briefsummary and evaluation of the Southern Fujian cultural resources, pointed out thatthe interaction between the Minnan cultural and honeymoon travel, and use theSWOT analytical method analysis the advantages, weaknesses, opportunities andthreats specific of Minnan tourism product. The fifth and sixth parts are the key ofthe paper. The fifth part researches the characteristics of honeymoon tourism market.The sixth part designs the developing of Minnan honeymoon tourism product. Theseventh part Suggests for marketing of honeymoon travel. The eighth part is theconclusion and outlook, making a summary of the article.