Research On The Development And Countermeasure Of Private Bank Business Of Industrial And Commercial Bank Of China Inner Mongolia Branch

Private banking is targeting affluent customers’ personal financial services. With the reform and opening up30years of rapid economic growth, the increasing number of affluent, especially in the current financial crisis, the Chinese banks saw an opportunity to some of the Chinese HNWI its assets may be more inclined to remain in the country. Therefore, the potential demand for private banking customers will have more and more. Therefore, the potential demand for private banking business will be more and more. Of commercial banks, these are the development of private banking business of the historic opportunity. ICBC to follow this trend, to enhance overall competitiveness, competition quality customers, to develop private banking is the inevitable choice. In this paper, Industrial and Commercial Bank of China Inner Mongolia Branch of private banks to develop services, the development of the status quo were introduced, the development of the private banking business strengths, weaknesses, internal and external environment, competition conducted a comprehensive analysis, dig the current ICBC Inner Mongolia Branch private banking problems, and the causes of problems are analyzed.Inner Mongolia Branch of Industrial and Commercial Bank private banking business transformation background, making the direction of development thinking and research, and propose countermeasures. Came to the conclusion that the Industrial and Commercial Bank of China Inner Mongolia Branch to carry out private banking business model should be based on the best market in Inner Mongolia, in-depth understanding of local needs and preferences of private banking customers, based on the accelerated expansion of customer base, and actively making assets configuration, innovation and development projects to promote and enhance private banking clients the quality of non-financial services to drive business transformation, strengthen training of professionals and improve the private banking system, strengthen risk control, in order to truly create a strong competitive private banking business model. Because of limited capacity, and certainly will not be perfect, but just to make a point enlightening perspectives, hoping to Inner Mongolia Branch of ICBC private banking rapid and healthy development and actively explore and do a little research.