Research On Production And Sales Management Mode Of Inner Mongolia Xilinhe Coal Chemical Industry Co., Ltd

With the development of our country’s coal industry gradually transformed from the past dispersion small coal mine to the intensive big coal mine, many management issues also arise, such as:the staff quality not to follow enterprise’s development, lack of management innovation, Insufficient communication between the after-sales and production department. Such questions have strongly hampered corporate development between production and marketing. The paper researches the production and marketing management model of Inner Mongolia Xilinhe Coal-to-chemicals industry co., LTD from the angle of the Delicacy Management. The purpose is to provide practical production and marketing management model based on Delicacy Management Theory through theory study.The paper is divided into five sections. The first chapter introduces the purposes, research significance of the paper, frame methods and so on. And then, it simply describes the latest achievements at home and abroad. It describes the purpose of the paper. The second chapter is the introduction of delicacy management. The third chapter analyzes the current situation of Inner Mongolia Xilinhe Coal-to-chemicals industry co., LTD. The fourth chapter uses delicacy management theory to study production and marketing management in Inner Mongolia Xilinhe Coal-to-chemicals industry co., LTD. The fifth chapter is conclusion. Besides, through the research of the paper, we hope to provide some reference significance for delicacy management and traditional industry management mode of Inner Mongolia Xilinhe Coal-to-chemicals industry co., LTD.