Research On Marketing Strategy Of China UnionPay Inner Mongolia Branch

Since2002"CUP" Since the birth of the brand tricolor UnionPay logo has appeared in more than2billion bank cards, as of now, CUP card acceptance network has been extended to142countries and regions overseas, along with hundreds of millions of cardholders wonderful life. Inner Mongolia Branch No.24as a branch of China UnionPay, UnionPay brand in the Inner Mongolia region is the sole promoter. How to deepen the China UnionPay Inner Mongolia Branch of the marketing task is to solve this problem.In this paper, China Inner Mongolia Branch content marketing strategy for the study, first proposed the research background and significance, indicating that this basic research and the introduction of relevant research status and on the basis of relevant theories; analysis of Inner Mongolia of China UnionPay Branch development environment and development status, and analyze marketing Inner Mongolia Branch of China UnionPay current situation and existing problems, aimed at an objective assessment of China UnionPay brand marketing, development, and on this basis put forward a sound marketing Inner Mongolia Branch of China UnionPay strategy from increasing brand awareness, enhance brand image, enhance the effectiveness of marketing activities and enhance the news and propaganda work, discusses the countermeasures to improve UnionPay brand awareness.This study suggests that, although China UnionPay Inner Mongolia Branch since its inception has made some progress, but the face of complex and volatile environment and e-commerce payment booming China UnionPay Inner Mongolia Branch must recognize their own strengths and weaknesses, to take positive measures to constantly adjust their marketing strategies to the fierce competition continue to achieve development.