An Analysis Of The Anti - Cyclical And Motive Mechanism Of Domestic Tourism In The New

With the rapid growth of China’s economy,Chinese residents income is growing step by step, leading to the changes of residents’consumption structure,and the increasing leisure time.Due to these favorable factors,tourism, as the most common spiritual and cultural consumption, is develop rapidly. Unlike the traditional concept, that thinks tourism has vulnerabilities as a non-essential consumer spending. This paper, on the basis of relevant concepts, discovers that tourism has vulnerabilities mainly facing sensitivity to crises. And domestic tourism has anti-cyclical. Defines the scope of the new period of time from1994to2012.By researching the new feather, we can find these flowing conclusions:(1)Combined with the development of China’s domestic tourism development cycle and economic cycle, analyzes and defines the anti-cyclical of domestic tourism. The anti-cyclical of domestic tourism refers to that development of domestic tourism industry and residents’travel demand is affected less by short-term fluctuations in the economic cycle, and cyclical fluctuations in the economy showing some anti-cyclical crisis after presentation crisis rebound. The anti-cyclical is the new feather that shows in the development of domestic tourism, it plays an important role in expanding domestic demand and stimulating economic growth.(2)For remarkable dual structure of our society, this paper researches the anti-cyclical of domestic tourism in the new period from the whole country, urban and rural residents, its specific forms are as flows:has a long development cycle with the small fluctuations of cycle and high average growth.During the phase of economy sustained rapid growth, GDP and domestic tourism can develop at high rates steady growth, but the growth rate of domestic tourism is higher than the GDP growth rate, the development of domestic tourism can stimulate economic development; facing unexpected events,domestic tourism is more sensitive, and has some resistance against short-term fluctuations of the economy; When crises occurs, China’s economy is impacted to the recession, making a serious decline in GDP growth, domestic tourism will be the reverse upward trend, or is less than the decline in the growth rate of the decline in GDP growth, domestic tourism for short-term economic cycles showing some resilience. And when suffered a major crisis, domestic tourism rebounds quickly restored after the formation of the crisis. Strong ability to rebound after the crisis is performed as that domestic tourism growth to rebound is faster than the GDP growth rate of recovery, and formed compensation for loss, forming a "V" shaped, showing strong growth inertia and resilience rebound faster than the speed of recovery of GDP, for example, after the SARS crisis in2003.(3)By analyzing the changes of income and domestic tourism price in the development stage of domestic tourism in the new period, we can discovery:When income grows fast, and tourism price grows slow, domestic tourism develops rapidly; when income grows slowly, and tourism price grows fast, domestic tourism develops slowly. By constructing the double logarithmic demand function models, comparing price elasticity of demand and income elasticity of demand, we can find that domestic tourism’s income demand elasticity is bigger than price elasticity of demand, it indicates that domestic tourism is the rigid demand, with certain growth inertia.(4)Because domestic tourism is the rigid demand, it has a developing certain inertia, the formation mechanism of the intrinsic motivation of people to form anti-cyclical choice for domestic travel for the price considering small income as a major factor, so when residents income grow fast and tourism price grows slowly, residents have strong domestic travel needs and domestic tourism will grow rapidly.So when the economy is in a period of rapid and steady development, increasing people’s income growth, sustained high growth of domestic tourism; domestic tourism has rigid demand, with some growth inertia. The face of unexpected events, when the economic cycle fluctuations, economic downturn, growth in domestic tourism relies on its inertia, able to reduce the degree of its interference, the decline in domestic tourism growth rate is less than the decline in GDP growth or there is a certain reverse the upward trend, showing resilience. After suffered a major crisis due to the rigidity of domestic tourism demand, people will temporarily cancel or delay travel plans, accumulate energy, tourism activities will continue after the original event ends, so that domestic tourism can quickly recover after the crisis and the formation of a rebound.This paper studies the anti-cyclical of domestic tourism in the new period,which is a new feather. its definition, analysis of its manifestations, study the dynamic mechanism of its formation. While we find that domestic tourism has rigid demand, with some growth inertia.