Research On Marketing Case Of Liaoning Hengye Automobile New Material Co., Ltd

Form based on the case, the Liaoning HengYe Automobile New Material Co.,LTD., marketing strategy formulation and implementation as describe objects, usingdescriptive case study method, focusing on the Liaoning HengYe Automobile NewMaterial Co., LTD. In the process of marketing strategy formulation andimplementation of the problem and solving method, and introduces the LiaoningHengYe wheel material product market positioning, brand positioning. Found andoccupy a niche market. Finally, this case from the perspective of marketing strategy,combined with the market conditions, analyzes the marketing strategy of domesticprivate steel enterprises development play a role in different periods.Aiming at the existing problem of private steel enterprises in China, withreference to the Liaoning HengYe marketing experience, put forward the followingcountermeasures: To determine the target market, focus on resource advantage; thedevelopment of new products, pay attention to quality management; Three advantages,develop a niche market. Anyhow, Liaoning HengYe Automobile New Material Co.,LTD. Marketing case for our private steel enterprises summarizes successfulexperience and learning, make its own enterprise can healthy long-term sustainabledevelopment.