Research On Long - Tailed Management Strategy Of Rural Market In Hezhou Branch Of China Mobile

Currently, because the city mobile communication market popular rate has already tended to saturated, the additional customer was mostly the re-entry network customer, the market share was very difficult under the homogenization competition environment to have the tremendous change. While the rural region is broad, the population dispersed characteristics, wireless telecommunication entered the rural, the cost is lower than the solid network telecommunication by far, and Hezhou as economically underdeveloped areas, the rural population accounting for up to85%, the rural market for Hezhou mobile has important strategic significance.Through the analysis and the research of long tail theory, unified the market management practice in Hezhou mobile in recent years, in order to move Hezhou fierce competition in the industry in the future always remain the status of the largest communication incorporate, the key is firmly in the control of rural markets, plan to continue the increase of the countryside infrastructure construction dynamics, exert oneself to consummate the countryside mobile communication foundation nerve of covering, thus the countryside communication chief tail market creation would have its essential conditions. That is, in the enough situation of network capacity, the additional user’s marginal cost is nearly the zero; enlarging communication service promotion dynamics, exerting oneself to develop the rural mobile communication service marketing network node——take the customer as the center, build a lot of the rural mobile communication service marketing network node and provide the convenient service for the customer to accept the channel, the customer accepts the marginal service cost also to be able to reduce greatly and the customer is very satisfied; The enlarging fords of the agriculture information resource conformity dynamics, exerting oneself to build mobile communication agriculture information network——with the aid of the general CP/SP strength, provides the rich Agricultural information or Agricultural serves, thus satisfies the general farmer different level, the different aspect demand, forms or serves the long tail market face the rural customer information. Finally, we will strengthen the rural market management strategy formulation, the cultivation or restructures in the long tail market, try to find out the management strategy according to the actual situation of Hezhou mobile and develop in the practice of the utilization, the examination, the adjustment, and finally form a set of effective competition strategy.Through the use of PEST, research, SWOT and other methods, and exploring competition of Hezhou mobile communications, this paper analyzes and uses the Long Tail theory. Without losing the "head" in the superiority foundation, it will be the correspondence enterprise future road of survival if grasping flatly "the long tail".