Research On The Strategic Execution Of China Life Insurance Inner Mongolia Branch

Insurance market of Inner Mongolia has been in rapid growth and keeping golddevelopment period on profit in the past ten years. At the same time, insurance market ofInner Mongolia is in a disordered competition and serious situation, the subject of theirirrational competition affects the industry image, also led to the management ofshort-term behavior.Since this year, the CIRC restrained the resurgent behavior of " get ahead of", andagain seriously rectify property insurance market order, issued " notice of related issueson further intensify efforts to regulate the property insurance market order ",(it’s calledthe document No.39in the industry), No.39document requires that each companyshould be adjusted business planning and performance evaluation policy to the species ofinsurance, regions and time distribution; and should control measures andresponsibility clearly and ensure the main person serves as the first person. The No.39document of CIRC will play a very important role on rectifying the market order, forshort-term market development will bring a certain impact, but in the long term, it is theimportant measure to keep the healthy development of the market.In such a market environment, it realizes the leaping development since China lifeproperty insurance was founded for five years, its premium scale ranked fifth in nationalproperty industry at the end of2011, this year is the strength of China’s property industryand the main force. China life property of Inner Mongolia branch was established inSeptember2010, Inner Mongolia was completed magnificent feat to break the record onpremium scale of over two hundred million yuan to be the first one in2011propertymarket, became exotic flower of Inner Mongolia in the insurance market in wonderfulwork. Since2012, under the stagnant state of China life property of Inner Mongoliabranch, it maintains the growth rate of more than100%once again. The premium scale isup to460million. Its growth also raises a series of problems. The first is to become a keyto examinations of regulatory authorities; the second is to become the focus of industrycompetitors; the third is shown that it cannot match with the growth rate of premium on the construction of company basic ability.Serves as a new object of old brand, China life property insurance how to facethe severe market competition environment, and how to be continuous, healthy and rapiddevelopment? This passage studies the research of the application of research in recentyears the domestic property insurance market dynamics and trends in reference todomestic and foreign scholars in the enterprise strategy implementation, and InnerMongolia autonomous region property market development situation, and regulatoryenvironment and the future direction of the market, competition policy and businessstrategy, the content of the research and analysis, finding out the problems existing in theexecution from China life property insurance to research and analysis the enterpriseexisting strategy. Research the strategic planning and execution since from the openingof China life property Inner Mongolia branch. It is necessary to analyze the situation toevaluate its competitiveness. To solve such problems and the bottleneck from solve thelack of executive ability or improve the Executive Ability, to find out the Specificmeasures, work methods and decision-making using in company improvement andpractice in the company management.