The Developing Strategy Of HY Engineering Construction Co.,Ltd.

As business environment is changing and market competition is increasing, it is vital for a company to make clear and tangible strategies for standardizing operation and supporting development. In a word, more and more domestic companies have now realized the importance of making and implementing strategies. That is the reason I wrote the article to research the strategy of, Huabei Petroleum Engineering Construction Co.,Ltd.This article studies the development strategy for HY Petroleum Engineering Construction Co.,Ltd. by SWOT and PEST theories systemically, this article analyses both the external and internal. The company's opportunity is a large developable space by WTO.,and the government have rising the investment on Petroleum Engineering Construction. Be faced with challenge is internal competition. If can't grab the opportunity at the right time, the company's profit would fall quickly, even bankruptcy! The main advantage is advanced equipment and good credit standing. The high cost and the absence of scientific research are all the company's inferior position. With the help of SWOT methodology and matrix, We think that the company should choice the WO Strategic. I evaluated the company's strengths and weaknesses of resources and competitive capabilities, external opportunities and threats. The Best-cost Provider strategy was chosen as the company's competitive strategy. Consequently, the general strategy is broken down into five function strategies. They are marketing, operations, human resource, research and developing, financial accounting. Finally, in order to execute strategy successfully, the article suggested some tasks should be done well at the same time, i.e., choicing right develop method, aligning excellent human resources and setting-up effective control mechanism.With all of those measures, the article tries to provide aids to developing Huabei Engineering Construction Co.,Ltd.