Research On Brand Integration And Marketing Of Maitreya City Based On Externality

With the development of market economy and the emergence of a new economicorder, the way domestic market competition and participation in the main competition,great changes have taken place, the traditional competition into a simple commoditybrand competition, competition among enterprises is also the original forward zonecompetition between expansion, the brand has become a country or a region’seconomic strength as a symbol of the production and consumption of space, spacearea, you cannot just rely on regional governments and their public policy forces toform remain enhance regional competitiveness, we must introduce a newdevelopment strategies and tools, regional brand is produced in this context.Therefore, how to establish industrial brands and regional brands interactive mode,how to Mile as empirical objects, explore boosting Mile regional brand integrationand marketing, is a very important research topic.Regional brand as a regional hotspots of economic development, the article fromthe perspective of public goods theory defines the concept of regional brands,regional brands for deep spillover externalities into the analysis, the effectiveintegration of regional brands were theoretically discussed. Then internalizeexternalities from the brand’s objective, proposed cross-industry integration ofregional brands, regional brands across regional integration mode.The spirit of theory with practice, the principle of social research services,papers selected for the empirical object Mile to initiate studies. By Mile, the industry,the sub-regional brand comb, to further clarify the product brand and the relationshipbetween regional brands, the brand portfolio strategy based on the existing division ofselected cross-industry integration of regional brands, regional brands cross-regionalintegration Two typical brand portfolio strategy, and propose the correspondingmarketing strategy.