Study On The Optimization Strategy Of Yunnan Tourism Transportation System Under The Background Of Intelligent Tourism

In pace with the improvement of people’s sense and living condition, thetourism in our country has always been changing following the demand of tourists.These years, the tense of that tourists of our country turn into FITs(ForcignIndependent Tourists) became more and more obvious, the traditional mass travel,sightseeing and group tour has been unable to catch the pace with the times. Therehas been some inharmonious between the laggard tourism service patterns and thenew FITs’ needs, such as the crowd traffic during the high season, the fussyprocedure of DIY tour, the unpredictable dangerous in the journey, and the trafficaccidents can’t be prevented and handled in a good way etc.The tourism traffic (TT) is the basic and key part which can ensure the tourismworks and develops effectively. Among the six tourists factors “food, live, travel,sightseeing, buy, entertainment”,“travel” is the begin and end, the quality of“travel” determines the quality of the whole traveling process to a large extent. Itnot only can affect the visitor’s mood, but also is a vital element for the evaluationof tourism, it also to say if there is not a good TT, tourists might not go out for atour. So, facing the changes with times, TT system must be made better to satisfythe new demands from tourists, and try to guide the demand orientation in thefollowing development, and at last supply a good foundation for thetransformation of the whole tourism.This thesis was written in a background that all kinds of smart projects arecarried on all across our country. In the first step, combining with the TT’s actualdemands, using the cross points between smart tourism and TT’s new demands,and through the analysis in theories about smart tourism,TT system and somerelated optimizations, find the theory evidences for the TT’s optimization in thesmart tourism background; And then, on the premise of that it can be realized,according to the necessary supporting technologies for the smart tourismdevelopment, offer a TT system overall framework and some main technologicalbuilding blocks, and also some optimized subsystems which aim at the tourists’ demands for TT system in Yunnan province. This part is the theory section, andalso the most main part. The functions and framework in this part attempt toprovide a solution for the problems which caused by the reason that TT systemhas been out of time.The remaining part of this thesis is for the practice of the former part, it useYunnan province as the example to do a specific analysis. At beginning, itanalyses the strengths, weakness, opportunity, threats of the implement conditionsfor the optimization of TT system in Yunnan province, with the SWOT analysis,finds out the requirement of this optimization engineering and also the problemswhich will need to be faced, and gives out the strategies for the futureconstruction within considering all the things which are involved in that analysis.At last, in the basic of absorbing the experience of smart projects and TT in otherplaces, it puts forward the optimizing steps and implementation strategy.