Research On The Public Interest Advertisement Of Caring Doctor

During the 2015 Spring Festival,we see some public service ads about doctors from the central to local television,contradictions in the relationship between doctor and patient after a tense phase,which has begun to calm down in the media,but contradictory has just begun to explore solution.From major TV media play public service ads about doctors can see that the country has taken policy to ease the doctor-patient relationship.This paper based on public service ads as the starting point,through literature review and development of public service advertising research survey found theme study of public service ads is not systematic,and current hot doctor in the subject research topic is blank. Addition author through on doctor of survival status survey found now doctor of main faced with three big pressure: in the media reported of doctor negative image pressure, and mass cognitive emotional and the behavior tendencies brings to doctor of pressure,and doctor career itself has of pressure.while doctor play with important role not only in now ease medical patient relationship but in social future of development, which affects whole social long harmony of settled overall. Author according to now tension medical patient relationship of status, from the perspective of care doctors,we try to help doctor relieve environmental pressure from all sides,attempts to explore out a solution ease contradictions relationship between doctor and patient.from overall strategy gives directional of recommends, in specific practice operation level also through laboratory eye moving instrument research obtained General of conclusions, to help study public advertising theme and ease contradictions relationship between doctor and patient.