A Study On The Development Strategy Of Urban Landscape Tourism In Ordos Kang Bashi New District

During the development and change in these 30 years, tourism activities have become the important content of public life which were the consumer product of minority. Tourism has become more one of the significant social and economy phenomenon in the Century 21st. Since the Reforming and Opening up, China has developed into the most dynamic domestic tertiary industry and promising emerging industries enriching the rich countries with rapid development of the outbound tourism and domestic tourism. It also become the driving force of economic development leading industries and pillar industries in the area with rich tourism resources to establish a strategic pillar industry of tourism. With China’s influence in the world,rich cultural heritage and historical relics, inbound tourism grows fast,which make China became the one of the world’s major tourist destinations. The inbound destination cities gradually penetrated into the second and third tier cities The forms of tourism gradually transited from the sightseeing tour into to leisure tour. The tourism enthusiasm of national tourism and leisure has gradually raised.The spending of outbound tourism gradually increased, which Chinese’s outbound tourism has generated tremendous pulling power. With the increase in the number of various types of statutory holidays and paid vacation and other systems implementation and implementation, the domestic tourism market has shown unprecedented prosperity, whether long-term or short-term travel tours. The growth of tourism demand promoted the development for food and beverage industry, transportation, commerce, restaurants, entertainment. Developing the tourism can adjust the structure of the national economy and provide employment opportunity.Tourism development strategy is related to the overall development of tourism which plays the important role to long-term development. Adopted the policy that suitable for tourism development strategies and countermeasures market competition series, it can form the independent competitive, innovative products and services coexist system, which can attract more tourists as the local government’s macro-planning guide which were the important focus of domestic and foreign scholars. The city with city-tour contains ancient historic city, and the cities new planed recently. Kang Bashi is one of China’s urbanization process in many new cities with unique resources, pleasant climate, unique architectural features,which located in the minority areas of China. It has became prime tourist routes of Inner Mongolia, which are popular by tourists. The strategy of urban landscape tourism development for Kangbashi is based on survey research, site visit and development of tourism resources in the status on the experience of domestic and international tourism development of the city. The development of Kangbashi’s tourism is based on SWOT analysis, industry competitiveness diamond model analysis, the strategic choices and the development direction of Kangbashi tourism development, which is to promote the sustainable and healthy development of the tourism Kangbashi and to promote tourism into a pillar industry of Kangbashi.