Analysis On The Prospect Of Agents' Accounting Business

Accounting work plays a vital role in the economic management of the enterprise.. Because some enterprises do not have the conditions of setting up the accounting organizations and accounting personnel, the bookkeeping industry is the historic moment.. On behalf of the industry is a new accounting segment of modern service industry. From the 1993 "accounting method" is put forward for the first time bookkeeping concept, up to now has been rushed through 20 years, account on behalf of the industry with the development of economy, market demand, a step by step experienced from the establishment, growing up to long years of development. On behalf of the account industry mainly to the enterprise to provide social accounting services, as a new financial means and social services, is being accepted by more and more operators, are widely application in small and medium-sized enterprises and to the financial management of private enterprises and individual businesses, such as with great convenience.This article from the current situation of bookkeeping industry of Coase’s theory of transaction cost and Porter’s value chain analysis is based, according to the superiority and inferiority of the industry itself, through the demand analysis estimates of industry market potential in the future, and to B financial consulting company as an example, using observation method, case study method and the theory of strategy management tool, the combination of qualitative and quantitative analysis, the internal and external factors of comprehensive evaluation and analysis. From a macro point of view, according to the government issued a series of favorable policies, adjust and widen the company’s business scope and contents; from microscopic point of view, adjust the company’s marketing strategy and personnel structure composition.This paper intends to point out that in the national policy of continuous adjustment, development prospects of the industry a good environment, bookkeeping industry standards continue to improve, the industry competition intensifies day by day, in order to B financial consulting company as an example with their advantage and disadvantage, encourage enterprises to seize the good opportunity of policy adjustment, formulate the development strategy of the company the actual needs and feasible company, expand the business content of the enterprise, adjust the marketing strategy, accelerate talent team to adjust, improve the economic efficiency of enterprises, give full play to the advantages, overcome the disadvantages, the development and operation of the company to a new level.