Research On Evaluation Of Financial Competitiveness Of Airlines

With the deepening of reform and opening up, China’s aviation industry rapid development. After joining the WTO, foreign airline advanced management technology and high quality service concept, make our country airline is facing the reform pressure continuously. At the same time, the aviation industry is a high-risk industry, therefore it is necessary to improve the level of financial competitiveness of airlines. As an important part of the competitiveness of enterprise financial competitiveness in the financial field, is the use of competitiveness, is to enhance the strength of enterprises of our country airline must consider link. Most research on the enterprise’s financial competitiveness are stuck in through the financial indicators to reflect the situation of financial competitiveness of enterprise, the connotation of this kind of research has neglected the influence factors of enterprise financial competitiveness of the financial competitiveness, competitive and not by financial index can reflect the enterprise financial competitiveness, and should be closely related to the enterprise financial work. In addition, through the evaluation of financial indicators of financial competitiveness is also difficult to enterprise financial competitiveness weak problems, propose targeted solutions.This study adopted the related theories of enterprise competitiveness, the competitiveness of the relevant theory of the viewpoints and conclusions were summarized in this paper, starting from the connotation of financial competitiveness, the evaluation study of the airline’s financial competitiveness. At the same time analyses on the basis of previous studies, in order to avoid weight calculation simply using objective methods cause the objective reality and the inconsistent problem, the calculation of defect results not accurate enough weight as well as the pure subjective method caused by structure, method of weighted entropy method. According to the airline’s "short board" indicators put forward financial competitiveness improvement scheme.