Analysis On The Influencing Factors Of Network Virtual Currency Demand

In recent years, virtual currency with the growing popularity of the Internet, in the virtual world cannot make up for the reality of legal tender in the world of virtual direct convertibility shortcoming. have an impact on the real economy. Virtual currency originated in the game, and its form is not limited to games, as well e-commerce, online shopping(mainly integral shopping), major site members enjoy privileges and so on. Virtual currency can significantly reduce transaction costs and improve transaction efficiency, not bound by time and space. The rapid development of network virtual currency and its role in promoting the real economy, economists have been concerned about making the virtual currency, the currency is defined from the perspective of monetary functions angle, angle and macro-control study of risk prevention perspective of virtual currency.Generated virtual currency is the product of social development and progress. it is the product of the currency development. Depending on the content, virtual currency paper will be divided into three categories: member-type virtual currency(primary stage), prepaid and stored value networks based virtual currency virtual currency(coins represented in bits). Virtual currency recharge are intermediate stages of virtual currency, this stage is acceptance and use of the most extensive network of virtual currency, has become a huge fixed users, we study such a network of virtual currency. Stored Value Network virtual currency, although unable virtual currency and reality comparable legal status, but in the virtual world, and serves as a measure of value, means of circulation and means of payment three monetary functions, you can define whichever currency. Virtual currency needs consumers to purchase convertible currency through real law, is a special commodity, to meet the universal law of demand for commodities. Network virtual prepaid currency makes it unique dual attributes required attributes its currency and commodity attribute binding studies. The innovation lies in the theory of money demand and commodity demand theory combined with Tencent Q coins, for example, the impact of virtual currency demand factors analyzed from the microscopic point of view.This article from the currency began to study the origin, discusses the various stages of development money, make money online virtual background and causes, pointing out the necessity of generating virtual currency, illustrating the dual characteristics and properties of the network virtual currency. Then the virtual currency compared with the reality of legal tender, pointing out the similarities and differences of the two, special clear virtual currency. Learn real money demand theory research methods, on the basis of Friedman money demand theory, analysis methods and analytical conclusions into the real-world demand for commodities, proposed a comprehensive network of virtual currency demand factors. I totally sent out 400 questionnaires which involve 17 variables to those consumers in Kunming. On the basis of qualitative analysis, a multivariate regression model is established, using Manna-Whitney method, quantitative analysis and trend analysis, obtains the Q coin usage regression equation, virtual currency demand function and 9 influence of virtual currency demand factors, one of the core factors for total income, personal preference, daily online time and virtual network the price of goods and services.Comprehensive analysis of the above findings and combining virtual currency with its own characteristics, as defined in this article from the perspective of monetary connotation, Internet business development perspective and the perspective of the national macro-monitoring policy recommendations were put forward. Means that the existing monetary system generates virtual currency limitations in virtual world, should expand monetary connotation from the theoretical level. Virtual money is one of the means profitable Internet companies, Internet enterprises a clear market positioning, three-pronged approach to improve the consumer demand for virtual currency: the conduct consumer segmentation, increase the ratio of high-class consumers; expand the scope of use Q coins to improve the degree of ease of use; Q coins to improve the system, to achieve inter-enterprise cooperation. As the core of the national macro-control mechanism, should guide the standardization of virtual currency, to create a virtual center of economic regulation, namely to establish a network of virtual currency issuer similar to central banks and foreign exchange rate mechanism similar to the Authority, and to develop and improve relevant the virtual currency laws, increased supervision.