Study On The Planning Of Tourism Function Area In The Context Of Urban And Rural Integration

The tourist ribbon is the new era of tourism management、tourism system, tourism development model, an important part of tourism planning reform study, the local government through behavioral and system innovation to promote the tourism industry and regional development important performance.In view of this, the paper chosen to travel the ribbon and the integrated development of urban and rural areas for the study, and on this basis to stick “Qi zhan ma”tourism spatial layout planning to explore the use of innovative thinking, the tourism functional area planning systematic optimization proposed design optimization mode, with a view to seeking a ribbon from the perspective of tourism to promote tourism development under way urban and rural development context, modest contribution to the development of tourism.In this paper, the wording is divided into six sections:The introduction of this article relates to the background and significance, research methods and ideas and concepts(patterns and urban-rural integration, functional, functional areas and functional areas of tourism, tourism functional area planning) to define and analyze;The second part is the main content of the theoretical analysis, the spatial distribution pattern theory, spatial structure optimization theory as a research-based, integrated development of urban and rural areas and functional areas of domestic and foreign research reviewed theories for planning are described.The third section describes the types of tourism specific functional areas, and the specific contents of the build, construct(RBD tourism functional areas, urban recreational tourism functional areas, functional areas emerging tourist city, city of religious tourism functional areas, including urban tourism functional areas urban ethnic tourism functional areas, the city’s historical heritage tourism functional areas), rural tourism functional areas of construction, and tourism function in the study area and rural tourism node spatial scales.The fourth explanation tourism function is part of the tourist area planning optimization functional areas of planning, in order to achieve the goal thesis, first analyzes the theoretical basis for planning models designed to optimize the scientific method proposed, the second of the existing functional area planning model evaluation, a third of the plan has been prepared by the systematic optimization, and finally, through a series of studies, according to the degree of optimization of conditions are met, to determine the three "selectively" optimized mode program that is of high, medium and low: ① "Good idea," + "good tool" + "Good planning processes and programs"; ② "good idea" + "good tool" + "better planning processes and programs"; ③ "good idea" + "ordinary tools" + "better planning processes and programs."The fifth section “Qi zhan ma” development of tourism is for example, to analyze the background of the case, “Qi zhan ma” summarizes city group space development overview and functional area layout, its systematic planning, the planning model evaluate and propose improvements.The sixth part of future research is summarized and the full text of the proposed tourism functional areas discussed. Travel planning is a systematic decision-making process optimization, urban and rural development in the context of tourism functional area construction plan should be a reasonable use of the type of space, science and design tourism functional areas. Finally, the prospect of introducing CRM tourism planning, and VR and "Digital Plan" in Tourism(ribbon) planning.