| Online Peer to Peer Lending refers to the Internet-based, person to person, point to point, not through a third party(such as a bank) direct lending model. In this loan mode, most of the work completed online, eg. developing and checking borrowers, matching borrowers and lenders, risk control and loan recovery. Online Peer to Peer Lending first appeared in 2005 in the UK, and it was introduced into China in 2007, PPdai is China’s first P2 P platform. For seven years, Online P2 P Lending has been brutal growth in a bad environment: no barriers to entry, no industry standard and no external supervision”. A large number of P2 P platform collapsed. For the industry, the outside world has positive attitude and also questioned.The generation of the small loan companies, is due to the country in order to support the “three rural” Economic and SME development, and intends to make the legalization of small loan companies, in order to guide private capital flows to vulnerable groups.Online P2 P Lending and Small loan companies’ business position are traditionally disadvantaged financial services can not be covered, both of them have “inclusive finance” character. Under the special domestic market environment, local P2 P platforms began to correcting pure line correction mode, a large number of online to offline mode appeared, of which there are P2 P platforms and small loan companies cooperation. Small loan companies recommend borrowers, the platform is responsible for the development of online investors. This new model allows small companies to bypass the regulatory route through loan financing, funds break the bottleneck, breaking geographical restrictions, but you can take to reduce the risk of P2 P platforms and operating costs.The first part of this article reviews the literature about P2 P platforms, small loan companies and found that few scholars research cooperation mode in-depth. The second part and the third part describe the development process and status of Online P2 P Lending and small loan companies, analysis their market environment, as well as their strengths and development bottleneck. Then in the fourth part, this article dig cooperation opportunities between the two from the perspective of the two complementary advantages, revealing that the cooperative model can solve some problem. For the two co-principal, it is mainly reflected in lower costs, improve efficiency and achieve business breakthroughs. For the entire market, mainly in the two complementary advantages, collaborative development can be better filled gaps in the existing financial system, covering vulnerable groups. The fifth part of this article introduces a typical case of cooperative mode ——Yooli net. Through this case, we found some problem of cooperative mode. Finally, in the sixth chapter, the author put forward some development proposals about cooperation model.After in-depth study in the cooperative mode, the article obtain the following conclusions: First, the cooperation of P2 P platform and small loan companies is more competitive. Second, the healthy development of cooperation model depends on the external environment of both the operational capacity, and network technology, legal, regulatory, industry self-regulation and other aspects. Third, P2 P platforms and small loan companies are all should change with the times, and actively adjust their roadmap, and should not be subject to cooperation model. |
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