A Study On The Factors Affecting The Rate Of Return Of RMB Financial Products In Commercial Banks

With growth of economy and overall increase of national income, the demand for wealth management is growing rapidly. In recent years, constant enrichment and development of bank financial products has made it become one of the most trusted financing tools. As a business of commercial bank’s Off-Balance Sheet Activities, bank financial products can not only increase the income of the bank and expand market share, also can effectively avoid regulation and,during the advance of interest rate liberalization, increase the ratio of intermediary business income improve profitability, transformation actively, strive for in the financial market. But most domestic residents even the bank’s personnel are lack of the understanding of the benefits of products and its influencing factors, which will limit the long-term and health development of the bank financial products market in China.In view of this, this paper explores and studies the influence factors of China’s commercial Banks RMB financial product’s earnings. Firstly, this paper reviews the relevant classic theory of foreign personal finance and the domestic relevant study in this field recently, looks back on the development of the domestic market of financial products since 2004 and analysis the dynamic factors of the supply and demand of financial product from the perspective of the investors and the commercial bank itself. Then this paper does theoretical analysis of the influence factors of the RMB financial products respectively from two aspects of finance product design as well as the macro economy. Then in the empirical part, this article collected and screened the data on a total of 360 financial products from five state-owned Banks, three joint-stock Banks, three city commercial Banks in nearly three years. At the rate of inflation, interest rates, stock index, savings deposit, money supply five explained variable regression analysis was carried out on the bank financial product yield. Eventually come to the conclusion that in the above factors in the selection argument interest rates yields influence degree, the largest stock price index and financial product yield no significant correlation. Finally on the basis of the above analysis, this paper summarized several existed problems of bank financial market from the perspective of commercial bank and tries to give some suggestions.