Research On The Influence Factors Of Financial Products Yield Of Commercial Banks In China

With the accumulation of China’s residents’ wealth and the promotion of financial awareness, financial products has gradually become one of the important investment channels for investors. Data show that Since 2004 China Everbright Bank issued the first RMB financial products,the remaining balance increased year by year, but its yield since the beginning of 2014 showed a downward trend. The income financial products for banks and investors all have some influence:on the one hand the level of income will affect the enthusiasm of investors to buy financial products, financial products due to earnings is an important factor when investors choose financial products to be considered; on the other hand financial products revenue level will have some impact on profits of commercial banks. Visible, the importance of financial products revenue. Whereby the paper chooses benefits of personal financial products as the research object, select the product design and microscopic macroeconomic indicators at two levels, mainly to study the impact of financial products revenue.Firstly,defines the bank personal financial services, on this basis, analysis of the competitive advantages of financial products and a brief review of the development process and the current situation of the development of China’s financial products. Secondly, from the micro product design and the macro economic level of financial products, the factors affecting the yield. Micro product design level selected financial products commissioned period and return type as the research target, qualitative analysis of the influence on these indicators of financial products revenue, and combining images directly observe the mutual trend; at the macroeconomic level, analysis of influence of the level of interest rates, goods inflation level, the amount of the money supply and the level of economic development and other factors to financial products revenue. Again, the selection of macro economic level of deposit interest rates, Shanghai interbank offered rate, CPI and M2 and GDP year-on-year growth rate to construct the multiple regression model, draw the following conclusion:financial products yield and the Shanghai interbank offered rate, gross domestic product is related, and deposit interest rate, money supply, lag phase of the consumer price index (CPI) negative correlation. And the impact of changes in the Shanghai interbank offered rate and deposit rate on the yield is greater. Finally, summarize the full text and put forward some suggestions.