A Study On The Development Strategy Of Tuyou Bank 's Tuyouqi Sub - Branch Under The Background Of County Economy

County economy is an important part of national economy, the development of county economy are beneficial to the people’s livelihood is very important, is the best way to accelerate the urbanization construction and related to social harmony and stability. Contractor’s Bank as a financial institution based in Baotou, since its inception, has been to boost local economic development as its mission, to achieve a good fit the local economic development and its business development.Tu youqi is located in the hinterland of hubaoe "Golden Triangle", the geographical position is superior and has convenient transportation, baotou city is the only listed in the package called the county of Hu-bo-e Urban Development Planning Group.and has tourism, culture, mineral, land rich resources, also tu youqi’s development prospect is broad.But restricted by external development environment and industry development structure, in recent years the economic growth rate showed a downward trend fluctuation.In the county economic background, as the most important financial institutions of county,If the Contractor’s bank tu youqi branch to seize the initiative, the first in the county to carry out strategic layout, share dividend,in access to economic interests, but also to further improve the social prestige, the bank to enhance the brand influence, under the county economy research background,the problem of strategic development bank branch in the tu youqi has important practical significance and research value.This paper combines the theory of development strategy of related banks at home and abroad, to the present development situation, basis on bao tou bank tu youqi branch of the problems in the development of analysis, take baoshang bank tu youqi branch as research object.First of all, on the political, economic, technological, external social cultural environment facing the tu youqi branch is analyzed using the method of PEST,basing on the secondary data of informative, and summarized the effects of baoshang bank tu youqi branch development strategy of internal resources and ability condition.Secondly, using the method of SWOT with tu youqi branch of baoshang bank of the advantages, disadvantages and opportunities and challenges facing by the comprehensive analysis,and determine the strategic positioning of baoshang bank tu youqi branch and strategic objectives.Finally, through the provision of financial services, as a new community financial support for industrial development, and other financial institutions to carry out cooperation and improve the financial system and other aspects of the operational strategy implementation.strategy.The research of this paper for baoshang bank tu youqi branch provides strategic direction of sustainable development, to enhance the bank’s core competitive ability, also has a certain reference value to the development strategy of other banks in China.