Research On The Development Strategy Of China Tietong X Branch

Domestic and international telecommunications industry of the21st century is the rapid development, and promote the process of economic globalization, networking. The information industry is becoming one of the world’s largest and most dynamic industries. China’s telecom industry is now in the turning point of the network technology, business, market, policy, regulation, formation tends to be the face of intense competition situation while maintaining high-speed development. National "12th Five-Year Development Plan is explicitly presented in the"12th Five-Year period, the communications industry by leaps and bounds.In this paper, a combination of the actual operating conditions of enterprises, based on years of work experience in CTT X Branch to the author, to of Railcom the X branch offices and industry information, and successful experience as well as the lack of reference to other carriers, the application of Strategic Enterprise Management theory, strategic analysis, strategic positioning, strategy implementation, strategic security management processes, the strategy for future development of the China Railcom X branch and put forward some suggestions guiding corporate survival and development. Clear business problems of enterprise, carried out a detailed analysis of the internal and external environment. SWOT analysis basis, listed SWOT matrix, pointed out that the only speed up the development of the China Railcom X branch pace, good listed companies with mobile collaborative development work, is the key to obtain a strong competitive advantage.This paper described from six parts:in the first chapter section introduces the background, content and meaning of the topics. Strategic management theory and research methods are described in the second chapter of the corporate strategic management concept overview. The internal and external environment in the third chapter the CTT X Branch by Porter five forces model, PEST analysis the enterprise strategic analysis methods carried out a detailed analysis of the internal and external environment, and lists the SWOT matrix. Chapter the Railcom X branch development strategy to develop clear the guiding ideology of the enterprise development strategy and formulate a development strategy. Chapter development strategy implementation steps and safeguards. Chapter focuses on the implementation of the steps and safeguards, the purpose is to ensure the effective execution of development strategy. Chapter VI Conclusion part of the full text of the summary of the next idea.