A Study On The Government 's Function In The Development Of Ecotourism In Qingpu District Of Shanghai

Ecotourism is an ecological，relying on the abundant agricultural resources anddevelopment of tourism activities. With the improvement of peoples life，more andmore people join the ranks of the ecotourism，enjoy the fresh，easy and healthynatural atmosphere. Qingpu，located in the northwest of Shanghai，has the richecotourism resources，is an important hub of recreation tourism in Yangtze Riverdelta. Ecotourism，as the mainstream of the development of modern agriculture，hasbecome an important part of Qingpu tourism. In recent years，Qingpu districtgovernment played an important role in the process of promoting the developmentof ecotourism. But as a new round of government reform wave hit，in the ecotourismdevelopment，whether the government should play what role，play what role，whatto do，not what to do，how to do，is the Qingpu area of ecotourism relateddepartments need to clarify important topic.This paper attempts to Qingpu District in the development of ecotourismpractice as the research object，systematically combing and analysis of the currentsituation，problems and causes of Qingpu district government to fulfill the functionsof the government in promoting the development of ecotourism in the process ofexistence，and learn from the experience of South Korea in ecotourism practices，proposed a complete ecotourism in Qingpu district the countermeasures andsuggestions，so as to further optimize the government behavior mechanism，promote the development of ecotourism industry in Qingpu，healthy，orderly andsustainable.This use of public management，public economics and tourism managementand the latest relevant theories，combined with the characteristics of ecotourism，from the perspective of theory and practice，finding the best way to achieve thefunctions of government in the development of ecotourism in Qingpu district.Exploration of ecological tourism development in Qingpu district governmentfunction change effective means，study of Qingpu ecological tourism departments realize the scientific way of the construction of the service type government，tofurther improve the development of Qingpu ecological tourism service economy ofQingpu region，level，and constantly improve the effectiveness of governmentfunctions，has a certain theoretical，practical significance.