A Case Study On The Development Of River Water Transportation In Supply Chain Of B Company

Along with the further opening of domestic freight market,freight forwarding industry has a vigorous development and fierce competition, the opportunity and challenge coexist. At the same time, the phenomenon of disorder competition is serious, service mode is unitary and lack of core competitiveness, pile up in excess of market requirement and industry resource. During the process of business development, freight forwarding enterprises are awaking to the importance of transformation. On the basis of main business is steady, to further improve the business areas, to develop one-step service supply chain item is a new choice. However, few of enterprise awake to this problem and has strength to improve the item right now.This thesis surround B company imported iron ore by container, link up with Service Supply Chain theory and the industry background, review the development of one-step service, from a functional service supplier change to a service integrator. B company is national grade freight forwarding, customs declare, non-vessel operating common carrier which authorized by Ministry of Commerce, Ministry of Communications and General Administration of Customs of the people’s Republic of China. In recent years, B company try to develop one-step logistic service. In order to reduce light load, liner company transits iron ore by container which is a new mode of transportation during import segment. From2010, B company started to manage this business and market rare rank2in port of Shanghai. On the basis of customs declare, inspection and storage develop to dominant position, B company started to enter inland waterway transport market, in order to improve one-step supply chain, provide door to door service. On this premise, B company did a series of marketing research, proceed with customer needs, supplier and competitor, by means of field investigation, questionnaire investigation and desk research. Make a suitable competitive strategy during analyse the factors.After the discussion and research of the business of B company, this thesis has a positive meaning for transformation and development by similar enterprise.