Research On The Financing Problem Of HD Real Estate Enterprises

The real estate industry is a capital intensive industry, its operation process is always closelyrelated with financing financing effectively solve the issue of the real estate industry is thenecessary measures to promote its healthy development. Since2014，the new normal in economyof our country has entered the high-speed growth，the central policy to "steady" is the priority，but the real estate market has continued to weaken, the volume of commercial lhousing pricemostly fell,development and investment increase speed gradually slow，At the same time， thedomestic real estate financial market is not perfect,enterprises lack of self accumulation.Eventually lead to the real estate enterprises in our country exists generally rely on “borrow”status. Therefore, effectively alleviate and solve the problem of financing has become the key topromote the stable development of China’s real estate industry.In this paper, by combining the theory with the research methods of the actual case, theproblems of financing of real estate enterprises HD were analyzed and summarized,analyzed thecause of the financing problems and puts forward the corresponding improvementsuggestions. First of all, on the basis of reviewing the domestic and foreign about real estatefinancing related research literature, expounds the basic principle of real estate financingcharacteristics, the factors affecting the real estate enterprise financing and real estatefinancing. Secondly,the analysis of the HD company’s financial situation from four aspects ofcapital structure, profitability and operating capacity,based on the HD company’s operatingconditions have a deeper understanding,as presented below,do the basic financing optimizationstrategy. Again, through the external financing and internal Financing the status of HDcompany analysis, financing data collected by the HD company in the past fiveyears the financing methods and information,from the data analysis to find out theexisting problems in the financing process of HD company,and analyzes the reasons leading toits problems. Finally, in the previous analysis on the basis of summing up, based on the HD realestate enterprise financing problems, put forward the corresponding improvement suggestions.