| The core of the online game research and development enterprise resources is different from the conventional industry, it’s main production tools are not all kinds of machinery and equipment, but research and development personnel. For an online game research and development enterprise, it’s staff costs account for more than60%of the total cost. For online game enterprises improve the efficiency of generating and saving the cost of production, effective organization and management of good very important.This paper reviews online game research and development enterprise organization present situation based on summing up the matrix of management and the characteristics of online game enterprise R&D staff structure. The current research and development of online game companies usually adopt linear unity form of organization and management mode, while the organizational structure to organize and coordinate the relationship between the development of the three departments, but with the development of the enterprise scale, increase gradually, and ongoing projects project coordination, the organization structure has been upfront. According to my working experience in the industry, some online games on the organization mode, has begun to seek breakthrough, and there are a few research and development of enterprises have begun to adopt a similar matrix management organization pattern.This paper mainly through the matrix management of the existing research literature, exploring the characteristics of the matrix model, to find its application experience in similar industry. Through the questionnaire, survey research and development of online games now enterprise management status, summarized the existing problems, and collection of practitioners desired organizational structure. The total of100personnel from different online game research and development enterprise interviews and questionnaire survey, through the empirical research to study the feasibility of matrix management in online game development companies. Subjects include:net dragon company members, members, the members of kingsoft and tencent company several members of the research and development of small and medium-sized enterprise, at the same time also included in this paper the research object——the employees of W.On the basis of the above theoretical analysis and empirical research put forward suitable for online game matrix management model of research and development enterprise, and with W company as a research platform for case study, analysis of matrix management model in the practical application effect and the main problems. Finally put forward the main conclusion of this study and research prospects. |