Research On The Financial Business Strategy Of Nanjing ICBC Company

Industrial and commercial bank of China(ICBC) from1984since its establishment, experienced a huge loss and approached the technical bankruptcy, and through the national supporting, such as capital detachment and fundintroduction,It has become the world’s biggest and maximum profits Banks in27years with more than15trillion assets. This is the achievements of the common efforts of all Labour, in the past, the development of the company financial business as one of the important products from ICBC, played a very important role. Thanks for the high speed development of economy and the constant expansion of the market, ICBC corporate finance business get high-growth, but the uncertainty of the future as the economy, the speed of market expansion slowing, how to keep the good momentum of development in the company business over the past few years, solving more complex talents&mechanism&management system problem, make the Company financial business become the brand of ICBC financial business, is the problem of ICBC.Nanjing branch of ICBC In jiangsu province (in referred to as:Nanjing-icbc) is determined one of six one-level province branch of icbc, which belongs to most important branches of ICBC, profit get nearly30%annual growth in the past few years. Company financial business has always been the brand of the Nanjing-icbc products, but along with the increase in financial institutions of the market, the company financial business face more competition in the market, And as Nanjing will hold Asian-Youth-Games in2013, Youth-Olympic in2014, There also will bring a lot of market opportunities. Research papers that through the analysis of past performance, the external market environment, determine the development strategy of Nanjing-icbc company financial business, and the implementation of specific measures to ensure that the company financial business can catch the trend of the market and maintain sustained growth. That is my hope.At first this paper make introduction to the current situation and competition of Nanjing-icbc company financial business; Then from the external environment, analyses the characteristics of the economic development of our country and the economic structure China has components of larger reason, emphasize under the control of the interest rate, bank earnings is supportability and take the future direction of financial reform, and also for the regional economic characteristics of nanjing, this paper expounds Nanjing the period of economic planning; Then analyzes the Nanjing-icbc internl current business environment, it analyzes the has been established brand, customer resources, channels, etc advantages, and also have deficiency of system, management style, etc; Finally using the SWOT analysis and five strength model analysis, determine the differentiation is strategy Nanjing-icbc needs to take, offer the product system, target customers, risk control, talent reserves, and other aspects measures.